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B3



B3 (Building Birthright Israel Brand) is an operating program of The Andrea and Charles Bronfman Philanthropies created to provide research and development services to Birthright Israel in partnership with the Birthright Israel Foundation.

In 2007, B3 initiated a grant program for Jewish Federations across North America. Grants provide Federations with funds to hire a Birthright Israel “Brand Manager” whose primary function is to work cooperatively within the Federation (as a Federation employee) with Federation professionals and lay leadership to increase resources directed through the Federation to Birthright Israel. Seven federations received two-year grants for 2007-08. In addition to the grants, B3 also provides resources and extensive training for all Brand Managers.



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